E-commerce audit and monitoring (e-book + airtable worksheet)
Get to know all important ecommerce metrics and useful recommendations on how to improve them
Join 280+ satisfied customers
who are improving their e-commerce business
Know the important metrics to watch
We’ve selected the 19 most important universal e-commerce metrics to help your business grow.
Get to know the metrics and their details
We have prepared detailed information written in simple and understandable human language, including useful examples.
Get clear recommendations on how to improve them
Included in the e-book, but also as a standalone Airtable workbook, is a list of 150 recommendations for improving each metric.
“Selecting and tracking your key performance indicators is a smart way to start figuring out what’s working and what’s not for your business.”
Marketers and salespersons are often told to research customers, competitors and sales. But the problem is that they don’t get a clear starting path.
This can be confusing, frustrating and lead to dead ends. Selecting and tracking your key performance indicators is a smart way to start figuring out what’s working and what’s not for your business.
They should be tailored to your company’s goals. However, there are some performance indicators that are important for most e-commerce businesses.
Know the important metrics to watch
In this e-book, we’ll introduce you to 19 universal e-commerce metrics that are simply worth tracking. There are hundreds of metrics, but only a few of them are really important.
“This e-book opened my eyes. I finally know exactly which indicators to follow and how I can improve them. There are quite a few, but I’m going one by one, learning and putting all the knowledge into practice.”
Zoran, E-commerce owner
Get to know the metrics and their details
All metrics are explained in simple human language. In addition, they include a definition, calculation formula, industry benchmarks and of course practical examples.
“E-commerce Business Auditing and Monitoring is a long but interesting book. What I enjoyed the most was the way it was written. It made me understand the indicators and their interrelationships more.”
Amar, e-commerce owner
Get clear recommendations on how to improve them
The metrics themselves are fine, but even more important are the right practices and tips on how to improve them. In the e-book, but especially in the Airtable worksheet, you will find 150 recommendations on how to improve all universal e-commerce metrics step by step.
other benefits
A basic free Airtable account is all you need to use it
You get a workbook for evaluating the marketing methods used in your e-commerce
The list of recommendations includes links to specific pages in the e-book, but also benchmarks for some metrics and recommended tools
All important features
Traffic metrics
Users, Sessions, Bounce rate.
Advertising metrics
Ad clicks, Media spend, Cost per click, Cost per action, Cost per mille, Click-through rate, Impressions, Egagement rate.
Efficiency metrics
Average order value, Conversions, Conversion rate.
Economic metrics
Revenue, Return on investment, Return on ad spend, Customer lifetime value, Closing ratio.
Useful details
Definition and calculation formulae, Industry benchmarks, Practical examples, Tips.
Airtable worksheet
150 recommendations to improve business performance, Evaluation of tasks.
What you get
The tool includes an e-book in PDF format, which contains detailed descriptions of important business metrics as well as strategies for improving them. Plus an Airtable worksheet to help you audit the marketing methods you use.
PDF e-book
You can open the PDF in freely available applications such as Acrobat PDF reader or in your browser.
Airtable worksheet
You can open the Airtable worksheet online using the free Airtable app. You can make a copy of it and make changes or view the current version.
What people say about E-commerce audit and monitoring
“A very good and clear e-book. I like that it is tablet optimized, clearly structured and written in a very readable way. I return to it regularly.”
Hilda
Freelancer
“I don’t have much experience with economics. I tried reading textbooks, but they were very general and written in technical language. I didn’t understand and I didn’t enjoy it. E-commerce Business Auditing and Monitoring is a long but interesting book. What I enjoyed the most was the way it was written. It made me understand the indicators and their interrelationships more. It’s great that the book also includes clear tips on how to improve a particular indicator.”
Amar
E-commerce owner
“This e-book opened my eyes. I finally know exactly which indicators to follow and how I can improve them. There are quite a few, but I’m going one by one, learning and putting all the knowledge into practice. And the best thing about this whole process is that the first results are already starting to show.”
Zoran
E-commerce owner
“E-commerce auditing and monitoring is a really long e-book. But what I have to say right off the bat, the e-book is not boring at all. I’m reading it chapter by chapter. I started with what I am most interested in and what I think has the most benefit for my clients’ business. And the best part is that the e-book comes with an Airtable, which I can use to easily find out what marketing methods the e-shop is already using and what will help them improve in each area.”
Emily
Small digital agency
Join 280+ satisfied customers
who are improving their e-commerce business
Choose your tool
E-commerce audit and monitoring (e-book)
$99
E-book in PDF format
Airtable worksheet
Facebook group
Lifetime updates
E-mail support
Monitor Bundle
$149
E-commerce business audit and monitoring (E-book + Dashboard)
SAAS business audit and monitoring
Facebook group
Lifetime updates
E-mail support
and save $49
Toolbox bundle
$399
$299
All in Plan bundle
All in Monitor bundle
All in Analyze bundle
Facebook group
Lifetime updates
E-mail support
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100% No-Risk or Try before buy
You risk nothing by buying from us. You can try most of our documents for free. Just download the Sample Toolbox. And later you can decide if you’re up for it.
Support, updates and Facebook group
With each of our products, you not only get friendly support, but also regular updates and access to a private Facebook group.
Frequently asked questions
Do I get a lifetime license when I buy the product?
Yes exactly. The license to use the product is unlimited in time and location. By purchasing the product you will also receive lifetime updates.
Can I sell the e-book to my clients?
The license to use the e-book does not allow its resale commercially. If you would be interested in selling our product, you can write to us and promote our product as an affiliate for a commission on sales.
Where can I download e-book? Can you send it to my email?
After paying the purchase price using the Gumroad platform, you will get direct access to the product directly on the platform. You can download the latest version immediately here. Whenever we release a new version, we will send you a notification.
How often do you update this e-book? How do I get the latest version?
Whenever we discover or you send us a bug, but also when we add new information. Updates are generally available 4 times a year. We will send you a notification about the latest version via Gumroad and you can also download it directly on the platform.
Join 280+ satisfied customers
who are improving their e-commerce business
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