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Understand your business

Know your customers’ stories and apply them to your marketing

Join 320+ satisfied customers
who want to know their customers better

Get to know your business and your customers

Knowing your customers is essential. After all, the goal of business is to solve their problems. Do you know who they are?

Target customers with right message in right time

Use our framework to find out what communication channels to use to reach your customers and when is the right time to do so.

Estimate potential and meaning of your business idea

Coming up with an idea is easy. But figuring out its potential, not so much. That’s where our framework can help.

“A successful business must always be built on solving specific problems for specific customers.”

Many entrepreneurs do business without even knowing who their customers are. And yet it’s so important. A successful business must always be built on solving specific problems for specific customers.

In order to solve your customers’ needs and problems with your products and services, you must first know who they are. Next, you should also be interested in where you can find them, what language they speak, what they are interested in and make decisions accordingly.

And of course, you also need to know how your business works as a whole. What are your inputs, what are your outputs, what can threaten your existence and what can help you grow.

The answers to all these questions are best known to you. However, you need a framework to help you aggregate them and use them to your advantage.

Get to know your business through the eyes of the customer

Find out who your customers are, what their problems are and what you can do to solve them. Solving real customer problems is the foundation of any successful business.

“I found the Sales Performance Dashboard and decided to give it a try. The data entry was easy and the outputs more than convincing. I could see everything in one place – and most importantly – I could immediately identify where the money was flowing through my fingers.”

Eugen, small business owner

Excerpt from the e-book Understand your business - chapter focused on Business model canvas
Canvas from the workbook Understand your business - Value proposition canvas and its possibility to use it digitally with embedded annotations in the form of stickers

Target customers with right message in right time

Get the tool to choose the right communication channel and create personalised content according to your customers. Convince them that your products or services are designed directly for them

“I found the Sales Performance Dashboard and decided to give it a try. The data entry was easy and the outputs more than convincing. I could see everything in one place – and most importantly – I could immediately identify where the money was flowing through my fingers.”

Eugen, small business owner

Estimate potential and meaning of your business idea

Sometimes an idea seems better than it really is. Determine whether your business idea makes sense in the bigger picture. And if does not, you’ll save a lot of time and money.

Real benefits

Time efficiency – all relevant frameworks are at your fingertips, you don’t waste time searching and compiling.

Cost efficiency – prepare your documents by yourself and save thousands dollars on agency services.

Excerpt from the e-book Understand your business - Customer journey

All important features

Essential tools

A framework for understanding your business and especially your customers.

Easy to read e-book

An e-book written in human language for anyone who wants to take their business one step further.

High resolution workbooks

The Workbook is an essential part of the framework. We offer it in PDF and PPTX format for presentations.

Airtable worksheet

The worksheet contains a database of all questions related to your business and customers.

Easy of use

Chapters contain a list of questions as well as sample answers.

Portability

Documents are 100% digital and ready for note-taking. So you can take them with you wherever you go.

What you get

The tool includes an e-book and workbook in PDF format, which contains detailed descriptions of framework and high resolution workbooks. We offer you the workbook in high resolution also in pptx format. Plus an Airtable worksheet with a database of all the questions focused on your business.

PDF e-Books

You can open the PDF in freely available applications such as Acrobat PDF reader or in your browser.

PPTX workbook

High resolution workbook in PowerPoint format ready for you to make great presentation on your PC, laptop or mobile devices.

Airtable worksheet

You can open the Airtable worksheet online using the free Airtable app. You can make a copy of it and make changes or view the current version.

What people say about our framework

Filip, ecommerce owner

“I decided to close my e-shop and create a new one that would take into account all UX standards. Thanks to Futur’s Understand Your Business framework, I was able to write all the texts for the e-shop, blog, as well as prepare the content for social media marketing.”

FILIP

E-commerce owner

Arthit, small e-commerce owner

“As the competition grew, my sales began to decline. I decided to analyze the situation and understand why this was happening. Thanks to Understand Your Business by Futur Digital, I revised my business idea, but most importantly I started to look at it more through the eyes of the customer. I revised my copywriting, started writing a blog and creating a community. Frameworks helped me a lot.”

Arthit

Small e-commerce owner

“Preparing texts for the web and marketing yourself and your business is always the most difficult task. We use different frameworks in our work with clients, but we’ve never aggregated them and made them into a unified approach. We were very surprised by this tool. It is based on the same principles that we apply. In addition to the e-book with tips, it also includes well-designed workbooks (adapted for both print and tablet work) and a useful Airtable worksheet. If you often work with clients, I highly recommend this tool.”

Andreas

Marketing and PR agency

“It’s not easy to write good copy for a company’s website and marketing. You need to know a lot of things about your clients, your product and your business. And good copy really sells. They are actually the foundation of the entire website. Before I started writing, I was looking for different ways to properly grasp the informational value of my site. And in some Facebook group I found a link to this tool. It helped me significantly with the preparation phase. And I’m still using it. Gradually I am adding new information I have acquired and improving the conversion of my pages.”

Dinal

Entrepreneur

Join 320+ satisfied customers
who want to know their customers better

Choose your tool

Understand your business

$99

E-book in PDF format
Workbook in PDF and PPTX format
Airtable worksheet
Facebook group
Lifetime updates
E-mail support

Plan Bundle

$149

Understand your business (e-books, workbooks, Airtables)
Mastering your business plan (e-book, template, spreadsheets, presentation)
Facebook group
Lifetime updates
E-mail support

and save $49

Toolbox bundle

$399

$299

All in Plan bundle
All in Monitor bundle
All in Analyze bundle
Facebook group
Lifetime updates
E-mail support

at this price for the first 250 customers, then $399

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100% No-Risk or Try before buy

You risk nothing by buying from us. You can try most of our documents for free. Just download the Sample Toolbox. And later you can decide if you’re up for it.

Support, updates and Facebook group

With each of our products, you not only get friendly support, but also regular updates and access to a private Facebook group.

Frequently asked questions

Do I get a lifetime license when I buy the product?

Yes exactly. The license to use the product is unlimited in time and location. By purchasing the product you will also receive lifetime updates.

Can I use the tool for all my projects?

Yes definitely, as long as they are covered under one legal entity. If you would like to use the tool across multiple companies, each company should have its own license.

Can I sell the tool to my clients?

The license to use the tool does not allow its resale commercially. If you would be interested in selling our product, you can write to us and promote our product as an affiliate for a commission on sales.

Where can I download the tool? Can you send it to my email?

After paying the purchase price using the Gumroad platform, you will get direct access to the product directly on the platform. You can download the latest version immediately here. Whenever we release a new version, we will send you a notification.

How often do you update the tool? How do I get the latest version?

Whenever we discover or you send us a bug, but also when we add new features. Updates are generally available 4 times a year. We will send you a notification about the latest version via Gumroad and you can also download it directly on the platform.

What software do I need to use the tool?

To take full advantage of the Sales Performance Dashboard, you’ll need Microsoft Office 2016+ or Microsoft Office 365 (compatible with both Windows and macOS versions). In addition, you also need a standard PDF document viewer.

Join 320+ satisfied customers
who want to know their customers better

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